BRANDS IDENTITY IDEAS

Ideas are essential to a responsible creative process regardless of the size of a company or the nature of a business. 

These ideas hold true weather the brand identity engagement is launching an entrepreneurial venture, creating a new product or service, repositioning a brand, working on a merger , or creating a retail presence.

The best identities advance a brand and under listed are the following functional criteria:

1. Bold, memorable and appropriate 

2. Immediately recognisable 

3. Provides a consistent image of the company

4. Clearly communicates the company's persona

4. Legally protectable 

5. Has enduring value

6. Works well across media and scale

7. Works both in black and white and in color.

Vision

A compelling vision by an effective articulate, and passionate leader is the foundation and inspiration for the best brands

Meaning

The best brands stand for something- a big idea, a strategic position, a define set of values, a voice that stands apart.

Authenticity

Authenticity is not possible without an organisation having clarity about its market, position, value preposition, and competitive difference.

Differentiation 

Brands always compete with each other within their business category and at some level, compete with all brands that want our attention, our loyalty and our money.

Durability

Durability is the ability to have 

Longitivity in a world in constant flux, characterised by future permutations that one  can't predict.

Coherence

Whenever a customer experiences a brand, it must feel similar and have the desired effect. Consistency does not need to be rigid or limiting in order to feel like one company.

Flexibility

An effective brand identity positions a company for change and growth in the future.

It supports an evolving marketing strategy.

Value

Build awareness, increasing recognition, communicating uniqueness and quality, and expressing a competitive difference create measurable results.