What is the role of the consultant in developing Brand Steategy?

What is the role of the consultant in developing Brand strategy?

The role of the consultant in developing Brand Strategy is to facilitate the process.

This can be achieved by asking the right questions, providing relevant input and ideas, getting key issues to surface, and achieving resolution.

On our next article find answers to questions as:

1. Who should understand brand strategy and the cost of building brand identity?

2. Who develops brand strategy?

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