Who should understand brand strategy and the cost of building brand identity?

Who should understand brand strategy and the cost of building brand identity?

The importance of brand strategy and the cost of build brand identity should be understood at the highest levels of an organisation and across functional areas-nut just sales and marketing- but in legal, finance, operations, and human resources as well.

Every senior leader in an organisation must be focused and accountable for translating the brand strategy.

On our next article find answers to a questions:

Who develops brand strategy?

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