Who develops brand strategy?

Who develops brand strategy?

It is usually a team of people; no one does it alone. 

It is a result of an extended dialogue among the CEO, Marketing, Sales, Advertising, Public relations, Operations, and Distribution.

It often takes someone from the outside who is an experienced strategic and creative thinker to help a company articulate what is already there.

And that provides the reason why Global companies frequently bring in brand strategies: independent thinkers and authorities, strategic marketing firms, and brand consultants.

Sometimes though, a brand strategy is born at the inception of a company by a visionary.

While at other times it takes a visionary leader to redefine brand strategy.

Companies frequently survive and prosper because they have a clear brand strategy.

While others in turn Falter because they do not have one.

On our next article find answers to a questions as:

1. What is the importance of Brand positioning ?

2. What is the difference between Sales and Marketing?

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