A brand is a persons gut feeling about a product, service, or company.
What is Brand identity?
Brand identity is tangible and appeals to the senses.
Brand identity fuels recognition, amplifies differentiation, and makes big ideas big ideas and meaning accessible.
Brand identity takes disparate elements and unifies them into whole systems.
Design plays an essential role in creating and building brands.
Design differentiates and embodies the intangibles -emotion, context, essence - that matter most to consumers.
Brand identity implies an asset.
Corporate identity sounds too much like expense.
This is an important distinction.
Brands help consumers cut through the proliferation of choices available in every product and service category
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