Branding is a disciplined process used to build awareness and extend customers loyalty.
Branding is about seizing every opportunity to express why people should choose one brand over another.
A desire to lead, outpace the competition, and give employees the best tools to reach consumers are the reasons why companies leverage branding.
The process of branding:
1. Conducting research
2. Clearifying strategy
3. Designing identity
4. Creating touch points
5. Manage assets
Types of branding
1. Co-branding: partnering with another brand to achieve reach
2. Digital branding : web, social media, search engine optimisation, driving commerce on the web.
3. Personal branding: the way an individual builds their reputation.
4. Cause branding: aligning your brand with a charitable cause; or corporate social responsibility .
5. Country branding : efforts to attract tourist and businesses.
6. Emotional branding: a dynamic cocktail of anthropology, imagination, sensory experienced, and visionary approach to change.
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