Reasons to invest in Brand Identity

Reasons to invest in brand identity

1. Makes it easy for customers to buy.

Compelling brand identity presents any company, any size, anywhere with an immediate recognisable, distinctive professional image that positions it for success.

An identity helps manage the perception of a company and differentiates standing out from its competitors.

A new product design  or enviroment can delight a customer and create loyalty.

A remarkable yet effective identity encompasses  such elements as a Name that is easy to remember or a distinctive package design for a product.

2. Makes it easy for the sales force to sell

Strategic branding identifies works across diverse audiences and cultures to build an awareness and understanding of a company and its strengths.

By making intelligence visible, effective identity seeks to clearly communicate a company's unique value preposition.

The coherence of communications across various media sends a strong signal to consumers about the laserlike focus of the company.

3. Makes it easy to build brand equity

A brand or a company's reputation is considered to be the most valuable asset of the company.

Small companies or SME's also need to build brand equity.

Their future success is dependent on building public awareness, preserving reputations, and upholding their value. A strong brand identity will help build  brand equity through increased recognition , awareness, and customer loyalty, which in turn would help a company to be more successful.

All who sieze every opportunity to communicate their company's brand value are building a precious asset.

Brands are a tangible assets and account for more then 70% of the value of a company.

Branding imperatives

1. Acknowledge we live in a branded world

2. Sieze every opportunity to position your company in your customers mind

3. Over and over again communicate a strong brand idea

4. Demonstrate a competitive advantage not just declaring it

5. Understand the customers.

Build on their dreams, lifestyle,values, perceptions and preferences.

6. Create sensory magnets to attract, attain and retain customers using brand identity.

7. Identify touchpoints. Know interface points of customers with the product or services.