Four basic must ask questions about any Brand

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create life long relationships.

To achieve the right connect you must ask and know the answers to the under listed:

Four (4) most important questions to ask a brand?

1. Who are you?

2. Who needs to know?

3. How will they find out?

4. Why should they care?

Brands have three(3) primary functions

Navigation

Brands help consumers choose from a bewildering array of choices.

Reassurance

Brands communicate the intrinsic quality of the product or service and reassures customers that they have made the right choice.

Engagement

Brands use distinctive imagery, language and associations to encourage customers to identify with the brand.

Ps. For your brands to illuminate it must be married to intelligence and insight with imagination and craft.